Facebook intends to minimize the importance of misleading website links and ads

May

10

2017

The new resolution will be implemented from Wednesday on the “latest news” page.
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Facebook plans to step up its campaign on websites that entice users by clicking on links on the social network, saying it will begin to underestimate the importance of such links, which lead to pages full of misleading or harassing ads.

The company, which has the world’s largest social networking network with more than 1.94 billion active users per month, said in a blog posting that the new resolution will be implemented from Wednesday on the “latest news” page, the home page where users see friends and family publications , As well as the page posts they follow.

Facebook said it wanted to reduce the links that people make and lead to sites where the number of ads on useful content, or those that display misleading or sexually suggestive ads, such as “5 tips to be amazing in bed” or “Crazy advice for weight loss on the eve O Allah! ”

The company also plans to minimize links to websites that contain pop-up ads or ads that fill the screen.

Andrew Bosworth, vice president of Facebook for platforms and commercials, said in an interview that people often go through the “latest news” page when they click on links and find no valuable information. “People do not want to see these things,” Bosworth said. “We’re just trying to figure out how to find them and put them in the tail of the latest news when possible.”

Facebook uses a computer algorithm to identify posts that people first see from friends and family, and often revise the algorithm to prevent spam or other concerns.

The company said in August that it had modified the algorithm to reduce news stories that come with attractive links, a pattern of headlines deliberately blocking part of the information or misleading people to entice them to click on it.

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