Facebook is accused of targeting teenagers through ads




Facebook apologized for allowing advertisers to target emotionally vulnerable people under the age of 14, according to a leaked 23-page confidential internal document obtained by the Australian newspaper explaining how the company can take advantage of adolescent insecurity for advertisers.

According to the report, the document was prepared by two senior Australian executives on Facebook using algorithms to collect data through posts, photos and reactions to emotional states, and showed how monitoring these things may help to know when people feel defeat, oppression, exhaustion, tension, stupidity and nervousness Absurdity, futility and failure.

The information available about the mood of users can be added to the data Facebook sells to advertisers. The platform currently provides ad buyers with personal information to users including social status, geographic location, age, how and when and in what way people use the social networking site, so that the emotional state may be a profitable addition For this data.

According to the document Leaked, the methods can be used on children under the age of 14, as the minimum age at Facebook is 13 years, who need to increase self-confidence, and documents show that Facebook has developed secret tools to get Best insights into how Australian and New Zealand teenagers feel.

Facebook admitted that it was wrong to target children in this way and ordered an internal investigation but the platform did not say whether exploiting people when they felt weak was ethical or not. Facebook reported that its research was in line with privacy and legal protection, Suggest that they may have violated Australian guidelines for advertising and marketing towards children.

The platform was targeted at 6.4 million Australian and New Zealand teenagers distributed among high schools, higher education students and ordinary youth in the workplace. A Facebook spokesman said an investigation had been opened to understand the failure of the operation and improve our monitoring and that ads were never targeted according to the visions mentioned in the document.

“Facebook does not provide tools to target people on the basis of their emotional state. The purpose of the analysis by an Australian researcher is to help marketers understand how to express themselves within Facebook, and there is no established process for reviewing our research. That process and we are reviewing the details to correct the control. “


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