Facebook Messenger Is Becoming More Attractive To Brands

Jul

28

2017

Social Networking Facebook today launched version 2.1 of its messaging platform Messenger , which features new features that give developers and brands more ways to reach potential customers, such as the built-in natural language processor and a set of software development tools related to payments, making consumers’ lives easier And helps them receive appropriate assistance quickly.

The company launched its version 2.0 messaging platform in April, while the changes added to the new version focus on helping companies and improving how the platform works. The natural language processor helps the platform to identify critical information such as date, time, location, phone number and amount of money And email addresses.

The built-in natural language processor can automatically detect the message context before passing it on to corporate and corporate written chat robots, and introduce a new protocol that provides companies with the ability to create multiple experiences within the chat robot by adding new call-to-action buttons, Send Message “is currently available.

The current set of updates comes in the wake of Facebook’s patching of some of the bugs on the Messenger platform, specifically with regard to chat robotics, where the platform tries to revive these robots by introducing a large number of updates to Messenger, and announced the first series of these updates Developers Conference in April.

On Facebook, across the Messenger 2.1 platform, Facebook page administrators can test the type of button visitors see when they visit a website, rather than just the primary message button. News or information pages can use the “Updates” button or an e-commerce vendor can select the ” Now “and include other buttons Get support and playback now and start using.

The Facebook platform on Wednesday announced its second quarter earnings for 2017, where social networking company received many questions about the ability of platforms Messenger and Wattsab to generate revenue, and Facebook launched the global advertising beta on the homepage of the Messenger in Earlier this month.

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