Facebook on the GDC: Cross-platform gaming and the chance for developers




Facebook is one of the largest game portals, thanks to social network expands its circle to games outside of Facebook itself. In many games, whether mobile or stationary, you can connect to Facebook, so play against your friends or keep the score across multiple platforms in sync. A few interesting facts and figures called Facebook now on the currently held Game Developers Conference. On average, 375 million people play games every month, that are linked to Facebook. On Facebook (desktop and mobile) are sent out 735 million Referrals to play every day. The potential here is very high and should continue to be used even stronger.


The behavior of the players was examined by Facebook in an internal study. There, it was found that people who can play a game on multiple platforms, invest more time and money than players who play only on one platform. In addition, cross-platform player 2.4 times more concerned with a mobile app, as players who play only on mobile devices. Similarly, cross-platform players used Facebook 1.5 times more likely than people who only use the desktop version. Spend Abel, the cross-platform game show also. Revenues from cross-platform player on the desktop are 3.3 times higher than that of single-platform desktop users.

Due to this fairly significant numbers, it wants to make Facebook even easier to offer games on various platforms and to be discovered. The link to Facebook in a game is already a good step, which is made very easy with the Facebook SDK for Unity. But the discovery of games and especially the ongoing interaction with such aims to promote Facebook. Using the example of “Top Eleven – Be a Football Manager” shows Facebook that through targeted paid advertising an enormous gain is possible. In this case, the paid investment with a 589% return on investment .

Also at the Games requests on facebook, there are changes. Instead of just seeing that person has sent a request for XY YZ game, game developers will have the opportunity to use these notifications targeted. Instead of “Mom sent you a request for Farmville” it is then called “Mommy sent you a cow for Farmville”. To interact with such notifications certainly a welcome addition.
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