Facebook optimized newsfeed behind the scenes




Facebook’s favorite child, as far as optimizations are concerned, is the customized newsfeed, depending on the user. Recently, there were some in June and in August efforts to the news feed personalize and to move z. B. posts by friends to the fore. In addition, Facebook also wants to ensure that the newsfeed can be accessed even with unstable or slow Internet connections. In this way, the Social Network has once again bolted behind the scenes. So the ranking of the contributions is no longer held solely on Facebook’s servers, but also directly at the client, thus at the recipient.

This is an advantage, if Facebook wants to deliver a slow Internet connection as very relevant classified contributions, but those would be bad because of the connection speed. According to Facebook, this especially in emerging markets that often had no content to be seen and instead gray boxes and store symbols dominated the newsfeed. This is, of course, contrary to the meaning of the newsfeed: Content can ultimately be relevant only if the user can actually retrieve it. Therefore, the client now has the chance to make a new ranking of the contents proposed by the server. This is to optimize the display. Stories are only displayed in the newsfeed when all the content required for the display has been loaded.


Previously, it was also possible that some news stories were previously stored in a cache. The stories were loaded in the background and stored until retrieval. According to Facebook, this has resulted in a workaround, but it was no longer possible to ensure that the users really see the latest and most relevant content when they check the feed when the link is bad. So it was quite possible that a picture or video was ultimately obsolete.


The new method of delivering the newsfeed and assessing stories by relevance is intended to provide a remedy. Thus, more recent stories are taken into account faster and not only older content is displayed first. Basically, the ranking of the posts in the newsfeed becomes more flexible as the client can do better and not just through the cache. In addition, slow-loading content, that is, videos, in the case of a bad Internet connection, is temporarily reduced in the ranking. This allows you to load stories that can be delivered more securely.

In the end, Facebook’s optimizations of the newsfeed will be especially useful for users who are often on the move with a slow, mobile Internet connection. So play a role especially for these emerging countries – but maybe also for you, if you are often in rural regions of Germany. Facebook wants to improve the architecture behind the news feeds in the next months even further – so you can be excited.


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