Facebook plans to use the user’s location to attract new advertisers




Working for Facebook on the launch of two new ad products that aim to attract advertisers from small business, where there are more than 45 million business and trading company have pages on Facebook, but the 2.5 million the company paid for the network Facebook in exchange for publicity.

These figures indicate that a lot of companies realize the importance of their presence on Facebook to define themselves and their customer service and its users, but they are not yet convinced of the importance of paying money for the network Facebook in exchange for publicity and advertising.

Facebook is working to solve that problem by doing giving small businesses more targeted ads, and provide a better idea and more information about users who are actually walking around near their stores.

Ad Product First is a new tool to tell the business owners for demographic information for people who are in actual or around their shops.

Where Facebook collects user locations and whereabouts through the user to activate the positioning in the application of Facebook property, will Facebook to exchange and share this information with advertisers in general without specifying the individual user, and thus advertisers can see the amount of people who were near the shops, composition population and their sex, age.

Ad Product II and is considered a local New ads or by location, and location, which allows companies that operate in multiple locations to create different ads on each site, so that the cafe serves coffee and has a retail chain in different places provide special announcements persons who are in Brooklyn while providing different ads to people who are on Long Island.


In: Technology & Gadgets Asked By: [15519 Red Star Level]

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