Facebook service allows instant articles to all publishers

Apr

14

2016

Announced Facebook on Tuesday to provide immediate service articles Instant Articles to all publishers, as promised in the month of February last, to allow it for those who want to import content into the social network and add it directly within the latest news publications News Feed.

The company said that the adoption of this service was “tremendous,” with more than 1,000 publishers worldwide. She added, “we have seen clear evidence that the immediate experience of reading the articles provide a best people and a strong impetus for publishers who are looking to reach their fans on Facebook.

In addition to the availability of the service instant articles of all, Facebook added new partners and tools, including the possibility of integrating the service with content management platforms, such as WordPress and Medium Medium.

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The company also added, which has the largest social network in the world, what is known as the content is marked Branded Content to the online articles. She said that the labels will be added to this promotional publications.

It is believed that the immediate availability of the articles pan publishers give preference to Facebook on Google, which last year launched a special initiative which bears the name of a project notebook pages accelerated Accelerated Mobile Pages.

Both initiatives are designed to spare the user’s slow load web pages to browsers, but the advantage of Google’s AMP project as open source, which means that other services such as Twitter are able to use it.

Facebook service allows instant articles to all publishers
However, the immediate advantage of special articles logged in to Facebook as being available on the social network, where users can read articles and share them directly from the network without having to open other applications.

Experts say that the difference between the initiatives of Google and Facebook that the first target area of ​​research via mobile devices, while the other targeted to keep users within the application. Both initiatives seek to speed up the user experience on mobile devices by reducing the time of download articles.

The study conducted by Adobe showed that 78% of respondents prefer to shift away from reading or cancel any content takes longer to load. Keeping the readers on smart devices is estimated milliseconds.

The Facebook announced last February its intention to provide immediate articles to the public, a service designed to simplify the way in which users consume content on portable devices.

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