Facebook signs deals to deliver exclusive video content on its social network

May

26

2017

Facebook plans to launch two types of entertainment videos: long and short with ad breaks.
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Facebook has signed deals with a number of news and entertainment companies to make presentations for upcoming video services, which will include long and short videos with ad breaks, Reuters reported on Thursday.

Reuters quoted sources as saying that Facebook plans to launch two types of entertainment videos: the first includes long sections with text written between 20 and 30 minutes, and will be the property of the other mode will include shorter sections lasting between 5 and 10 minutes and comes with text or Without text, and will not be the property of the company.

This move from Facebook to content acquisition and licensing is the latest in its campaign to attract more advertiser dollars, which will put it in direct competition with Alpha Redirect’s “Red Red” and “Discover” from Snape Chat, as well as TV networks Traditional.

The move is seen as a fulfillment of the promise by Facebook CEO Mark Zuckerberg, who told investors earlier this month that the company was looking forward to what it calls “the main content” that would draw people’s attention to the video tab on Facebook Facebook.

Facebook, which has the world’s largest social networking network with more than 1.96 billion active users per month, will pay up to $ 250,000 for the longer offerings it will own, according to a strategy successfully implemented by Netflix Amazon.com, which currently have some of the content you sell to subscribers.

For the second type of shortest video, Reuters sources said Facebook would pay between $ 10,000 and $ 35,000 per offer, giving content creators 55 per cent of advertising revenue. Ads will show on both long and short offers.

Facebook said last December that it would buy original content for its video service, and earlier this year hired MTV’s former chief Mina Levfer to lead the effort.

Facebook currently provides live video service from a number of news companies, as well as users of its social network. I’ve started testing it with live sports videos over the past few months.

Although Facebook will initially offer short offers exclusively on its site, the content companies will have the right to submit them on their sites after a certain period of time and eventually they will be able to sell offers to outsiders, Reuters sources said. .

The sources said Facebook is focused on working with Facebook-based news and entertainment companies, such as Vox, BuzzFeed, ATTN, NowThis and The Dodo, all working on short videos for the new Facebook service.

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