Facebook starts offering ads in other apps




Facebook on Tuesday the doors of its advertising service Audience Network opened. The service lets creators of mobile apps show ads from Facebook; the social network will thus compete with Google and Apple to include.

Facebook announced back in May that the company would come with its own ad network but now really opened the doors, the company has announced . Developers of third-party apps can now add code to their apps to Facebook ads to serve. This is Facebook’s competition including Apple and Google, who also have mobile ad platforms.

Advertisers need to put an extra tick if they want to show their ads. In apps Facebook promises advertisers’ targeting the same as on Facebook, but it is unclear whether the company thereby uses the information it has collected. Via Facebook accounts Thanks to the unique identifiers of Android and iOS phones, the company would struggle to be able, if they are off. Easy on iOS

Last week, Facebook announced that the social network knowledge it has of its visitors also wants to use for serving ads on other websites. Even Facebook Instagram daughter goes cooperate.


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