Facebook Supports Creating Page Groups On Its Social Network

Jul

20

2017

Facebook has launched a new feature called “Groups for Pages” that allows users who manage pages on the social network to create subgroups within the same pages.

These groups will allow dedicated users to chat with each other and with the page’s owners directly. Then it will provide space for discussion of certain topics, and Facebook’s head of products, Chris Koss, likens it to fan clubs.

“If you’re an artist, a company, a brand or a newspaper, you can now create fan clubs and groups that are centered around loyal fans,” Koss said in a publication on his Facebook account.

Cox says that feature came when two Washington Post editors began creating a group called PostThis – from The Washington Post. The group made it possible for reporters to talk directly to enthusiastic newspaper readers and explain how stories were brought together. Cox likens it to “a digital version of the messages sent to the editor, but with real-time discussions.”

The new feature also means that brands can create their own collections without having to use personal employee accounts, helping to protect their privacy.

In a separate publication , the Facebook founder and chief executive, Mark Zuckerberg, said he hoped the new feature would help more people join target communities. Zuckerberg highlighted one page: AddictionUnscripted.com, which contains a separate support package for people affected by addiction. It now has about 45,000 people.

Facebook says there are currently 70 million pages representing artists, companies, brands and newspapers on the social networking site. This means that the new feature may help create many potential groups, thus encouraging further discussion.

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In: A Technology & Gadgets Asked By: [20034 Red Star Level]

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