Facebook testing ‘buy’ button below Ads




Facebook is currently conducting a trial with a ‘buy’ button, which allows users from the social network may buy directly. Products The entire sales process then takes place within Facebook.

Buy Facebook button The button can be found under advertisements; when users click on it, they can purchase the product directly from Facebook. In addition, Facebook takes care of the payment; The payment details are not shared with the seller.

Currently, only small and medium-sized companies from the United States to test the functionality, as Facebook has announced ; nothing has been said about a possible broader rollout to other countries.

Should at participating companies do not pay to use the functionality, but Facebook has told TechCrunch stated that it does not rule out that it should be in the future. It is also obvious: almost all payment platforms charge a commission for their services.


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