First messengers have become more popular SMS




First messengers have become more popular SMS

Girl texting

Messengers by type WhatsApp and iMessage are popular traditional short message service ( SMS ). An increasing number of people are opting for specialized communication applications.

According to a study conducted by the analytic agency commissioned by Informa business publication Financial Times, in a few years, technology sending text messages and media content showed a significant increase. Its success can be easily compared with the achievements of Skype for international phone service.

According to the Chief Executive Officer Ian WhatsApp Kuma, his service on the number of people ahead of Twitter, as the number of sent messages – Facebook.

By the end of last year through instant messenger WhatsApp, Kik, as well as applications from manufacturers of hardware platforms, including iMessage and BBM, sent more text messages than SMS-service. Last a long time fed the mobile network operators, bringing huge profits.

However, before sunset SMS is still far. Informa analysts predict that this year will help out carriers of SMS 120 billion. At the same time, the amount of messages transmitted over the internet instant messengers, be twice the amount of SMS and dispatches 41 billion per day. It is a real figure, given that WhatsApp daily processes approximately 18 billion messages.

The superiority of programs chats confirmed vice-president of the European Commission Neel Kroes:

Applications chats bypassed SMS globally. Cash cow dies. Wake-up time for the telecoms.

Chapter Kik Ted Livingston believes the imminent death of SMS:

This process is inevitable. Users select the mobile data transmission charges. Why pay for a service if there is a free alternative?

Seeing the trend, the mobile operators are beginning to deal with third-party messengers on their own. They add to the package extras voice and text communication, hoping that the deployment of high-speed 4G networks will make a difference.

Google, meanwhile, is going to combine text, voice and video services in a cross-platform messenger Babble .
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Tags: Informa , SMS , instant messengers .

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