‘For the time being, Apple will not completely switch to OLED screens due to high prices’

Jun

16

2018

Apple is reportedly continuing to develop iPhones with LCD displays for the time being, instead of going full on OLED screens to keep offering consumers a cheaper option. This is because the iPhone X, the first Apple phone with OLED, sells less than predicted.

The news comes from The Wall Street Journal, which bases its coverage on insiders at the supply chain of the technology giant. They say that they expect that in 2020, Apple will only switch to a line-up with only OLED screens, because iPhones with LCDs in total still sell more than the iPhone X, which would mainly be at the price tag of 1160 euros.

Apple would certainly introduce two iPhone generations, most likely in September of 2018 and 2019, smartphones with the cheaper LCD. Just like last year, this year’s iPhone offering would consist of two phones with LCD and one with an OLED screen.

According to estimates from the sources of The WSJ, an OLED screen costs about $ 100 and an LCD about $ 40. The reason for the price difference between LCD and OLED is the production process, which has not yet been streamlined and scaled up to produce as much of it as is the case with LCDs. The effort to produce enough oledcreens is something that both Samsung Display Co., Apple’s supplier, and LG Display Co. compete with. According to The WSJ, the chances are good that LG Display Co. also becomes a supplier for Apple.

Apple iPhone X
Apple iPhone X

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