Forecast growth of spending in the Gulf online advertising market during 2017 by 20%




A recent report from the “Orient Planet Research” Orient report Planet Research predicted to witness the spending within the online advertising market in the Gulf region grew by 20% during the year 2017, driven by the broad scope of Internet penetration in the Arab world, which has had a prominent impact in increasing spending on digital advertising this year.

According to the report, titled “online advertising market in the Arabian Gulf,” that spending on online advertising will bring regionally grown steadily and at a faster pace than the global average over the next five years, amid expectations that rising at a rate of 25% during the current year.

A report “Orient Planet Research”, a subsidiary of “Orient Planet group” Orient Planet Group, on the expectation that a compound annual growth rate of global spending on electronic bulletin 11.9% by 2020.

And it stresses the importance of recent statistics online advertising market, which accounted for 27% of the total global spending on advertising during the year 2015, amounting to 531 billion US dollars.

Comes estimates that the number of Internet users in the Arab world recorded exceptional growth, reaching 197 million people in 2017, to support the findings of the report “online advertising market in the Gulf region,” which refers to continue spending on online advertising worldwide growth faster than advertising means pace and other marketing.

The report also pointed to the positive and growing trend to spend on advertising in the Gulf region, powered by the growing use of the latest marketing tools and widespread social networking.

The report monitoring the latest emerging trends and factors affecting the electronic digital advertising in the Arab world and the trade sector, with a focus on the Arab Gulf states. Also gave an overview of the new trends that advertising industry control in the UAE, Saudi Arabia, Bahrain, Kuwait, Oman, Qatar authority, providing accurate information about the growing importance of the role of digital advertising as a means of active and influential figures within the regional market.

Said Abdul Kader Kamli, research adviser at the “Orient Planet Research”: “It has become the business community gradually realizes the importance of building a strong presence within the digital world, which is no longer just an option but an urgent need to keep up with rapid technological developments that are of the most distinctive features of the century atheist twenty.”

Kamli added: “emerged online advertising sector effective tool to achieve the ambitious aspirations, driven by the march of the shift towards an integrated knowledge-based societies. And contributed to the adoption of innovative programs to promote the importance of online advertising in enabling companies to efficiently promote products and services using the latest technological innovations, leading to the largest possible segment of the target audience. ”

Kamli He pointed out that the Middle East were not immune to the growth of the global online advertising sector, as has achieved exceptional growth in spending on digital advertising over the past few years, which is expected to continue strongly in the coming years.

He attributed Kamli credit for this steady growth to several factors, most notably the rise in the number of Internet users in the Arab world, which according to the last estimate that up to 197 million users by the year 2017.

He added Kamli: “The importance of online advertising market report in the Arabian Gulf in being a reliable source to enable the business community and decision-makers in the Arab Gulf to see the latest emerging trends within the online advertising industry, in a move that will undoubtedly have a positive effect on the level of support the efforts of companies to success strategic development and enhance the competitive advantages within the major markets plans. ”

He continued: “The Declaration provides an ideal opportunity for e-business sector to achieve optimum utilization of the enormous rise in the number of Internet users in the adoption of effective methodologies to promote the optimization of products and services, in line with the requirements of the digital age.”

The Internet continues to maintain its central role as an ideal platform to enable companies to reach the largest possible number of existing and potential customers, based on the highly competitive tools and economic cost.

The business community is today more focused on the benefits of online advertising, which has proven highly deserved as innovative and effective marketing tool to support operational processes without the need to allocate a high budget.

It is expected that online advertising will continue to expand and grow in light of continuing high Internet penetration rates and the growing role of modern technology as an integral part of their daily lifestyle, outperforming traditional media tools.

Forecast growth of spending in the Gulf online advertising market during 2017 by 20%


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