Former BlackBerry Director: each customer spent Storm smartphone back




The BlackBerry Storm smartphone released in 2008 had a “return rate” of one hundred percent, claims former CEO Jim Balsillie in his first interview since his resignation in 2012. BlackBerry was also aware of the quality problems with other devices.

Thus it seems that every customer who purchases a BlackBerry Storm purchased from the US carrier Verizon, his unit has been reduced by problems, says Balsillie in an interview during a symposium for entrepreneurs in Canada. Therefore wanted to Verizon, as the largest customer of BlackBerry, a fee of half a billion dollars, now converted approximately 443 million euros for the damage. The Storm was distinguished by its clickable touch screen, but there were many problems with the technology, partly because the device within a short time had to come to market.

Balsillie calls the impact of the failure of the Storm in the interview “devastating.” In the recently published book Losing the Signal , about the rise and fall of BlackBerry from the eighties up to 2012, shows that after the Storm BlackBerry’s management was aware of the lack of quality of components used BlackBerry, which resulted in many problems with keyboards, trackpads and screens include the Bold series of smartphones. An internal audit in 2010 showed that the “quality of products does not meet” the requirements of the manufacturer and those of providers.

Verizon BlackBerry lost as a buyer of phones also because it refused to create a 4G device. When Verizon to live putting its 4G network at Mobile World Congress 2010 in Barcelona early to show a device, BlackBerry’s management proceeded to explain why his aircraft had enough of a 3G connection.

Balsillie stepped down as president in early 2012 BlackBerry, along with co-director Mike Lazaridis. Thorsten Heins followed them, but he left that position in late 2012, when BlackBerry John Chen asked to take over the baton. Since then, focuses more on the BlackBerry business market and phones with physical keyboards, and improved results.


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