Former employee of Apple spoke about failures

Mar

15

2018

when creating Siri
By the time of its debut in September 2011, Siri was an absolutely “raw” product that could not be shown to a wide audience. This is a former employee of Apple told reporters The Information. The failure of the voice assistant was influenced by rearrangements in the leadership and constant disagreements among the team members, who often held opposite views about the future of the project.

Initially, writes The Information, the development of Siri was led by Scott Forstall , whose focus was on developing iOS and the upcoming launch of Apple Maps. As a result, Forstall decided to shift responsibility for the voice assistant to Richard Williamson, who was also engaged in cartographic services. Williamson, being not involved in the project Siri, took several unpopular decisions that aroused the anger of the development team.

Williamson himself expressed complete disagreement with the opinion of his subordinates, agreeing, however, with the fact that Siri was clearly not ready for the debut. “The launch of Siri was a real catastrophe,” he recalls. “It worked extremely slowly, if it could be called work.” The assistant’s software was thoroughly permeated with errors. Responsibility for these problems rests with the original team of creators, but certainly not on me. ”

As a result, both Williamson and Forstall left the company, according to the most popular opinion, because of the unsuccessful launch of Apple Maps. Most likely, their dismissal was the result of a series of failures, which were evident not only for experts, but also for ordinary users. To correct the consequences of inefficient management was only possible in 2015, when Apple bought a startup VocalIQ, whose engineers helped the company bring the project Siri to mind.

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In: A Technology & Gadgets Asked By: [20026 Red Star Level]

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