Forum “Arabnet Riyadh” next discusses the topic of advertising and procurement programmed




Reached Declaration, which relies on data and advertising performance to 65 percent of the total online advertising budgets in 2013 share, does not seem to slow down development in the near future.

Arab markets constitute the incubator environment of digital advertising, especially the Saudi market, where digital advertising amounted to 44 percent in 2013 ratio, and the proportion rose to follow up on the use of mobile media material on the Internet to 78 percent.

The big brands and advertisers senior investment in digital advertising, and media, which depends on the data, to keep up with the trend toward digital media audience.

It is noted that the purchase programmed operations, or automated procurement, Advertising increases by the terms and conditions set by the advertiser; it is expected to reach the value of these ads to 32 billion by the year 2017.

This year, the Forum will address “Arabnet Riyadh” This is a topic that is described as significant in two seminars, the first on the “programmed purchase” and the second on “advertising performance,” and the two shared a number of the most important workers in the area.

And contribute to the major increase in data portability advertising messages to customize, and develop the target audience choose to advertise online.

And re-targeting allows advertisers access to visitors to their websites even after that left it and visit other sites on the Internet technology. It also allows them to make offers products that customers expressed their interest by the ads, look at it on the Internet.

Indicates bytes Hin Van Dam Executive Honorable Company Wakoopa, a Dutch company specialized in providing users to track the behavior of market- research solutions to the importance of “Go to where the audience is,” and measure the interaction of each customer to customize the advertising campaigns in real time.

Van Dam and see that advertising agencies and marketers will hire more analysts big data in the future to keep up with these trends.

The Mobile additional space for innovation in advertising, particularly in the UK, where the prevalence of smart phones more than 75 percent. It is expected that global spending on advertising reach across the mobile to $ 18 billion this year, and that more than more than doubled to 0.40 billion dollars, by 2017.

Confirms Dirk Henkh -madar year for Eastern Europe, the Middle East and Africa in Criteo – so, he says: “I think that one of the most important trends that we see today, and that will change the digital marketing environment as a whole over the next few years, is through mobile advertising.” He Henkh saying that the time had come “to the declaration of what is necessary to reach users sector where they are.”

And will be the impact of technology in the sectors of advertising and marketing a key topic of discussion in the “ArabNet Riyadh” Forum which will be held between on 11 and November 13 under the auspices of King Abdul Aziz City for Science and Technology and the program initiated technology incubators and the support of the Communications and Information Technology.

The Forum “Arabnet Riyadh” is the largest gathering of professionals in the digital world, marketers and agencies in the UK, from the most important international speakers from Barry Seng Twitter, and Jonathan Lapin Will Platt-Higgins of Facebook, in addition to experts from the region in the field of advertising, as the President’s Executive FP7, Tariq Meknes.
Related Topics:

Digital Advertising
Saudi Arabia
Arabnet Riyadh

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