Founder “Arabnet” explains the importance of the “ArabNet Digital Summit 2013”




Founder “Arabnet” explains the importance of the “ArabNet Digital Summit 2013”

Shed Omar Cristidis, founder and CEO of Arabnet the main reasons for the collection industry leaders and experts in digital “ArabNet Digital Summit 2013” to be held on 24-26 June in Atlantis, The Palm, Dubai.

Cristidis said: “The online advertising in the Middle East at an unprecedented rate of approximately 37% per annum, which is expected to reach $ 2.8 billion in 2016. Taking the area trying to catch up with the global markets, it is clear that there is extraordinary potential for growth in this sector. We live in a world where you lose business that does not kept pace with this growth. That the law of survival of the fastest. ”

The Maud Moawad, chief executive for “Madict” that the design of integrated digital advertising campaigns is one of the most important topics handled by the industry. As 48% of TV viewers are also using their mobile phones or their tablet device at the same time every day. This percentage rises to 85% if we take into account the number of users who are doing this month. The adoption and use of technologies and online services, especially in the field of mobile services, showing excellent growth.

Moawad said: “The display advertising for media phones, smart phones to tablet devices, will grow at a rate of 40-50% per annum; growth witnessed in the past nine months amounted to more than 60%.” With the increasing number of programs available, the brand is now looking for new opportunities in the digital arena. For this Arabnet summit will discuss ways used by these companies to engage users across multiple platforms and screens and means within the advertising campaigns. ”

He added Cristidis The summit would also address another topic of the time, namely the future of the digital video industry. Experts estimate that we will have 6 million years of video presentations on the Internet by the year 2016. Valvedyohat online occupies a prominent particularly in the Middle East, as seen 37% of consumers video on mobile phones visits at least once a day, where he said: “The consumption of video in our region than global averages after the availability of video presentations online and after that become a video – on demand – more accessible now. What does the content owners and distributors to stay ahead of the curve? These are some of the questions that the conference seeks to answer them. ”

And According to Cristidis, more than 57% of the companies in the Middle East are expanding digital marketing spending this year, and spend 27% of the increase by marketing and social media. Will provide platforms and social media, including Facebook and LinkedIn, along with the agencies leading media such as “or AMD” and “Starcom”, opportunities to share best practices and case studies during a summit Arabnet, including a series of presentations successive about the latest research in the field of social media. The Conference also will discuss the new platforms that facilitate listening and sentiment analysis by tracking the communication and feedback immediate and analyzes accurately and efficiently.

He added: “The digital technology has redefined the role of advertising agencies and the relationship between brands and their customers. And on the media and advertising companies enrich the digital competencies and offers, and understanding of emerging media to keep her into the advertising arena. ”

He also pointed out that the summit Arabnet digital, which will be held between 24 and 26 June at the Atlantis The Palm, Dubai, will enable the business influentials and budding entrepreneurs, marketers and investors to take advantage of the latest trends and opportunities in the field of business digital including from social media and mobile and e-commerce, media and advertising on the regional and global levels. It is expected for this event that brings together more than a thousand of businessmen and executives, experts, investors and media representatives to meet and exchange views on the topics of the conference which Istmrlmdh three days.
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