Foursquare wants companies to pay for access to check-in database

Jun

28

2014

Foursquare has plans to monetize the large amount of check-ins at businesses and shops that it has collected. In recent years money Large companies have to pay for access. To the data

Jeffrey Glueck, chief operating officer at Foursquare, said in an interview with The Wall Street Journal know to have plans to monetize gathered information about check-ins from users money. These are companies that are known as ‘heavy users’; according Glueck involves less than 1 percent of the companies, but more details were not disclosed.

Selling information to businesses Foursquare probably hopes to tap. A new source of income to Check-ins from users are commercially interesting, so Foursquare expects companies to spend money on this. Currently, the service makes its money primarily from advertising. There were about 50 million users are using Foursquare.

Google has already started with asking for payment for heavy users of Maps. This was the Internet giant to stand, then the price considerably much criticism reduced . Foursquare began two years ago, giving comprehensive access to his check-in database.

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