Free U2 album for iTunes users cost Apple $ 100 million




At a recent presentation of the iPhone 6, Watch and Apple Pay acted British rock band U2, then Tim Cook announced that each user will receive iTunes gift – a new album «Songs of Innocence» totally free . According to the newspaper New York Times, Apple has managed a wide gesture of the American company at least $ 100 million.


“In order to allow users free access to the album U2, Apple gave the band and Universal Studios as a lump sum as part of the advertising campaign about $ 100 million, said a source familiar with the negotiations. The advertising campaign includes television broadcast and display video during a presentation. ”

Many users of the iPhone and iPad have already discovered the album «Songs of Innocence» on their devices. Depending on the settings, album, or downloaded onto the gadget completely automatically, or notify the user the possibility to download it. Also, it automatically registers in the music library of iTunes.


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