From small Robert Downey as a spokesperson, HTC with “Change” launched series of promotional activities for the spindle




Marketing activities will be published in mid announced by the small Iron Man starring Robert Downey as a brand spokesperson.

HTC on August 12, 2013 to organize a new marketing campaign will be published in “Change” as the main, by the small Iron Man starring Robert Downey as brand ambassador for two years, hopes to make everyone feel HTC spirit ” Here’s to change. ”

HTC chief marketing Yongsheng said that from the third quarter of 2013, will begin a bold marketing communication strategy, and the small Robert Downey is a part of the new platform, and said that HTC since 1998, constantly changing , while in 2013 it is to change consumer perception on the phone for the design, including changing consumer access to information through BlinkFeed way, using Zoe, Ultra Pixel camera, Vedio Highlight other way to change the habit of using the camera, or through dual stereo speakers, change the phone listening to music.

The spindle is published Change platform change platforms, this is not a single product or function, but constantly changing, creating, and these changes lead to the hands of consumers, it may be Change the feed, Change the sound, Change the game, etc. …, the change in consumer demand as the core.

Robert Downey will be served by the small brand ambassador for two years, mainly movie Iron Man, The Avengers, he was a very red people, and he had gone through a low ebb, re-start, and continue to change, the more variable better, this part of the idea coincides with HTC; addition, HTC said that in Europe at least 70 percent of consumers recognize small Robert to Nepal, China region even do not know him, but also know the protagonist of the film Iron Man .

As marketing budget is limited, at present little Robert Downey cooperation with HTC’s first wave of advertising time in Taiwan, August 15, 2013 onwards, in the United States, Britain, Russia, Germany, Taiwan, and Australia and other places, will have a TV broadcast advertising, and other areas will be screened in the official website, as HTC One mini is expected to launch on August 16; advertising use different phrases consisting of HTC’s initials to humorous in a way.

HTC also bluntly, they did not have so many opponents as marketing resources, but no way to wait for the brand, so the brand marketing investment will persist, and in 2013 the third and fourth quarters will continue efforts to build brands.

HTC reported annual budget of about one billion dollars, currently spending on marketing is also less than half of the approximately 474.5 million dollars; Yongsheng noted that since 2012 the use of marketing budget is too loose, in too many countries have introduced ad , resulting in the first quarter, you rarely marketing activities; although HTC wanted to launch simultaneously in many parts of the ad, but because of a limited budget, and 80% of revenues come from 20% of the major regions, the ads will In some areas only a television broadcast.

For the small Robert Downey contract fee is due to factors that confidentiality agreements can not tell, but it is understood and Internet rumors about the same message, which is about $ 12 million, but the cost will be paid in two years; the other hand, HTC also said that recently appeared in Taiwan, not Robert Downey really small, but the future does not rule out that he will arrange to meet with you.

This wave of advertising launch, we mainly want to know the brand HTC, although Taiwan is already 94% of consumers know the brand, but partly because the HTC brand in Taiwan, the other is to let everyone feel the spirit of HTC “Here’s to change,” so that the ads will show in Taiwan.

As we are concerned about products, HTC said that in 2013 the third and fourth quarters, there will be 2-3 smartphone models launched, currently estimated there may be HTC One Max, New HTC One enhanced version, and now being rammed waterproof mobile phone is expected in the two quarters will be unveiled.


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