German court declares Adblock Plus again legally




RTL and Pro 7 / Sat 1 have a lawsuit against the company behind Adblock Plus EYEO, lost in Germany. The Landgericht München stated that the conduct of the business is legal. The complainants relied inter alia, breach of competition law.

Adblock Plus service EYEO not prevent illegal services of RTL and Pro 7 / Sat 1 because, as the Landgericht, “users autonomously and independently made the decision to install the ad blockade to prevent advertising displayed ‘ .

A claim of violation of competition law passed by the court not because EYEO with Adblock Plus has a dominant market position. Even if the use of Adblock further increases, can RTL and Pro 7 / Sat 1 reach enough people with ads, the court stated according to Heise.

The judge also said that the Acceptable Ads Initiative EYEO is legal. The company is setting ads EYEO as well pass muster on a white table. This is a source of income of the company: large parties such as Google pay to be on the white list. EYEO invites again publishers and advertisers to help with nonintrusive ads in this initiative.

A month ago, won EYEO even though a lawsuit regarding Adblock Plus. Then it was Zeit Online and Handelsblatt which denounced the company.


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