GfK: Dutch number of smartphones continues to increase sharply




The number of Dutch smartphone ownership continues to increase sharply. GfK reports that based on its own consumer research. Meanwhile ten million Dutch have a smartphone, the same as that have a laptop.

The number of people with a smartphone in the Netherlands is increasing according to the study by GfK still some 16 percent annually. This smartphone is almost the most used ‘computer’ in the Netherlands, there are about as many people who have a laptop, but that number is barely more.

Owning a desktop decreases: there are still 7.9 million people according to GfK with a desktop, almost 5 percent less than last year. Meanwhile, there are as many people with a tablet as a fixed PC. The number of tablet owners took over last year by about 16 percent, from 6.8 million to 7.9 million. That’s a significant increase, but the increase was between 2012 and 2013 even higher: around 58 percent. Only older people more often buy a tablet, the research finds.

In the same survey, GfK will also use social media under the microscope, but it can be seen according to the research no major shifts. Only youth are exchanged in large numbers of social media: the number of young people aged 13-17 years with a Facebook account decreased from 87 to 81 percent, while the number of users of Instagram, also Facebook, among adolescents just increased from 34 to 48 percent.

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