Gfk expected decline in tablet sales of 11 percent over 2014




The market research company GfK expects that this year 11 percent fewer tablets are sold than last year in the Netherlands. The decline in sales would have to deal with saturation in the Dutch tablet market.

The data are not disclosed by Gfk, but provided to a request submitted by the market research. The figures show that there are over 2014 in the tablet market is likely a sales decrease of 11 percent is noted, which amounts to a total number of tablets sold 2 million. This year, only in January traded higher sales compared with a year earlier, but then sales have fallen sharply, which in June even a drop of more than 25 percent was recorded.

According to GfK, the decline in sales of tablets due to market saturation. Meanwhile, 56 percent of the Dutch would have a tablet, and very few would even consider buying a tablet. The market research suggests, however, that older people are an exception: under-65s is still measured growth in tablet sales.

Earlier, Gfk already known that fewer tablets are sold and market saturation was also given as a reason. during the first quarter Recent figures for the smartphone market indicate that this leveling off, though a decline as the tablet market, no question.


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