GMO Registry wins auction .shop domain of Google and Amazon with recordbod

Feb

2

2016

GMO Registry will offer domains ending in the top-level domain .shop. The company paid for this during the auction a record $ 41.5 million, representing more than 38.2 million. The company thus managed to beat both Google and Amazon.

The Icann, the organization that deals with the distribution of new top-level domains, the domain in January 27 has been assigned to GMO Registry. GMO Registry domain name is a Japanese company and provides a number of gTLDs in Asia. CMO let know to mean the area for participants in the online economy, such as shopping.

The company continues registration for .shop domain owners to open an online store or other e-commerce related case. Domain registration only to sell it or trade it for instance is regarded as improper use. To prevent this kind of registration, the company is going to do include random checks.

GMO Registry had registered for the auction twice, once as ‘community’ and once as ordinary business. Other companies that participated included Amazon EU and Google’s Charleston Road Registry. With a bid of $ 41.5 million, surpassing the previous record of GMO Google. Which bought in February 2015 for $ 25 million the .app domain.

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