Google and Microsoft paid AdBlock Plus to whitelist ads’




Microsoft and Google have paid the German developer of Chrome and Firefox extension Adblock Plus to whitelist their ads. That reports the Financial Times. Companies can pay to have their ads show to people who run the extension.

AdBlock The business newspaper reports not how Google and Microsoft have paid to show their ads run on the estimated 50 million active users of the browser extension. A smaller company than Google and Microsoft, which admits to having said that had to be paid up to 30 percent of the revenue from the ads ceded to come to the whitelist.

The browser extension narrows the range of ads, because the software block them by users. This means there is less public and therefore the ads for advertisers are worth less. The extension is free, but AdBlock Plus EYEO maker makes money because companies pay to be on the whitelist. EYEO says that the ‘acceptable’ ads showing.

EYEO otherwise have to deal with complaints from publishers, who want compensation for income they have not. Many sites may persist due to revenue from ads.


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