Google and publishers studying block intrusive advertising in Chrome

Apr

26

2016

Google is investigating along with European publishers the opportunities that exist to avoid intrusive ads on websites. One of the outcomes is planned, incorporating a AdBlocker in Chrome that blocks annoying advertising.

One way to avoid overly intrusive Internet advertising is according to Le Figaro part of the project Digital News Initiative, Google has set up to support European news media in the development of initiatives in the field of online news.

“The idea is to work together to find a way that makes it unnecessary for online users to block advertising a AdBlocker” Carlo D’Asaro Biondo Google Europe told the French association of journalists. According to him, people are not against advertising and realize online ads are required to keep media free of charge. “They are against certain forms of advertising, including on mobile, which is too intrusive,” said Google CEO.

Blocking specific ads with Chrome should discourage installing adblockers by users, so the idea of ​​the proposal. Details on which ads can and can not there are still unacceptable. Google is working to draw up a charter with publishers about it. Google hopes this summer accordance with the Digital News Initiative consultations to reach.

The Digital News Initiative , Google has 27 million put aside. The money is divided between projects in 23 European countries. Projects in the Netherlands and Belgium have been assigned collectively more than 3 million. Among other projects designed to protect the news media from DDoS attacks and for faster loading of mobile pages have already been realized.

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