Google Begins Testing The Feature Of Preventing

Aug

1

2017

“Annoying” Ads On The Chrome Browser On The Android System

Google began testing ad blocking by default on the mobile version of its Chrome browser, according to the latest trial version of the application.

Users found Chrome’s beta version, known as Chrome Canary , which Google is testing for new features before it is released to all users in Chrome’s official application, is a new option that allows users to enable ad blocking from sites that contain SPAM.

The new option is accessible under the Settings menu, then “Locations settings”, then “Ads.” It allows the user to enable the “Block ads from sites that tend to show spam” feature, which is still disabled by default and must be manually activated by the user.

It is noteworthy that a report published by the Wall Street Journal earlier this year, it is reported that Google plans in 2018 to launch a new feature to prevent ads within the desktop version and mobile version of the famous browser Chrome.

The ad blocking feature, which can be turned on by default within Chrome, will filter out some types of e-advertising that are seen as providing users with bad experiences while browsing the Web.

A group known as the “Alliance for Best Ads” set out in March a definition of unacceptable ad types that falls under the list of unacceptable pop-up ads, auto-play video ads, audio ads, and ads that come with a timer Descending.

One potential application Google considers is to opt out of blocking all ads that appear on sites with conflicting ads, rather than just blocking offending ads. In other words, Google may ask website owners to ensure that all of their ads meet the criteria, or they will block all ads on their sites in Chrome.

While the move to block advertising seems not to be obvious because Google relies heavily on online advertising revenue, Wall Street Journal sources said the move was a defensive step.

Ad blocking tools have become popular in recent years and are now used by some 198 million users worldwide to eliminate ads that appear on the web. These additions help speed up the loading of web pages, thus prolonging battery life, and ensuring that privacy is protected by ad traffic, some of which may contain malicious software.

By relying on its own ad blocking feature, it is believed that Google hopes to end the proliferation of blocking tools provided by third-party companies, some of which charge a fee for allowing ads to be served through their filters.

Even Google itself pays fees to be part of the “Acceptable Ads” program provided by Eyeo, Adblock Plus, which is the most widely used ad blocking tool around the world.

But the steady growth of ad blocking tools is a worrying trend for Google, with revenue from ads in 2016 reaching more than $ 60 billion. It is also a concern for other publishers and services that rely on advertising revenue to support their business, which works with Google to help sell ad space on their sites.

Chrome currently represents a large part of the world’s web browsing market, so adopting an ad blocking feature can give Google more control over ad blocking.

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