Google begins with personalized ads for television – update




Google seems to have started offering personalized ads for television. Customers at Google fiber can decrease dished ads based on their viewing habits, but also on the basis of their location or what is currently on TV.

That report Adweek based on an announcement that could see into the site prematurely. Advertisers get through the new service more opportunities to send out targeted their ads. They can opt for Google to display advertising that is tailored to a geographic location, based on what’s on TV, but also by analyzing the viewing habits of consumers. This way Google handles so for personalized TV ads in a way that is similar to what it does for web. Incidentally there is for analyzing viewing habits an opt-out system.

The advertising is part of Google Fiber, fiber optic internet and TV service offered by the company in a number of US cities. Customers fiberglass Google diminish get a set-top box provided: with that cabinet is Google able to serve personalized ads. Other TV providers do not seem to do it.

With Google’s television advertising also get advertisers alongside more tuning to individual consumers more insight into the performance of advertising campaigns. As is made clear how often ads are viewed and companies need to pay only for the number of times an ad is actually shown.

Google has been busy for some time to expand its activities to TV. Last year brought the company from Android TV, a customized version of the mobile operating system specially designed for televisions. Before that came from Google TV, an OS for TV that has never become very popular. The announcement of the new advertising service should take place soon, so learned Adweek.


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