Google: ‘buy button’ comes to ads on search results




Google is a buy button in place ads with search results, as confirmed a top executive of the company. Now customers can place an order through a Google page. This should boost purchases for merchants.

“There comes a buy button, which is imminent,” said Google’s chief business officer Omid Kordestani during an event at the site Recode. The button will be placed on product advertising and lead visitors to a Web page, a click from Google itself, where they can complete the transaction. Rumors about the arrival of the purchase button appeared in mid-May at The Wall Street Journal.

According Kordestani as Google is trying to solve the problem of online retailers or click on the product image ads but not proceed to purchase. Reducing the number of steps to buy, would solve this possible. Among other Amazon and Twitter have called buy buttons.

Furthermore, the CEO said that users are increasingly buying mobile products. Search Actions shopping results ‘in the neighborhood’ cause would be doubled in a year.


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