Google buys music streaming service Songza




Google has released the music streaming service Songza, which recommends music playlists users based on time, weather and the location of the user acquired. Google wants the functionality of the streaming service to integrate with its own music streaming service.

Songza Google is going to own say ‘explore’ how it can integrate into Google Play Music. functionality Songza The company also will look at how it can use in YouTube and other Google products, all of which are not mentioned by name. Songza the work of the team In the meantime, Songza will the doors of his own music streaming service to keep open, though Google does not explicitly that Songza will eventually cease to exist as separate streaming service.

How much Google pays for the company, is not known. Previously was already rumored that Google would like to take fifteen million dollars for the company at the table, but TechCrunch notes that Songza would have been approached by other companies; that the price would have increased significantly. According to The New York Times, Google has finally dollars, then 39 million, or nearly 29 million, paid for the company.

Songza that 5.5 million active users, has existed since 2007 and allows users to listen to playlists with music composed by, among other music journalists and DJs. In addition, it encourages users playlists based on their circumstances, such as the local time, the location of the user and the weather at that location. Probably Google is particularly interested in the latter functionality.

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