Google Develops Technology For Media Content Similar To Snape Chat

Aug

5

2017

Google is working on developing technology to enable publishers to create visual media similar to the “Discover” line in the Snape Chat video application, according to a new report in the Wall Street Journal citing people familiar with the subject. Winning the ongoing race between technology companies to dominate and dominate the field of news dissemination on smart phones.

According to the report, the company is in talks with several publishers about a similar technique to Snape Chat, and added that the technology, dubbed “Stamp”, may be unveiled next week, and will contain content from Fox Media Vox Media, CNN and Mic Washington Post and Time.

The new technology is likely to be very attractive to advertisers, thanks to the widespread reach of mobile devices through Google technologies such as its Android mobile operating system and search services.

The word “stamp” is categorized in the articles of the open-source project dedicated to the rapid loading of articles called “AMP”, used by Google to display the news articles that appear at the top of the page after the search within Google, while the rest of the word St in the name of feature Stories Stories , A fast-paced feature of Snape Chat that also mimics the feature of Facebook stories.

The Explore feature contains multiple content and videos from different publishers, and shows the user a list of all the specific editing teams within the app, such as the Snape Chat, the CNN, the Daily Mail, and more.

Users using the app for special messaging features can also interact with ads through “lenses” and advertising geographic filters. Snape’s ability to drive media content to younger users can be valuable for the application, along with the contract of the app for deals to publish content such as Winter Olympics.

The report follows the publication of an unconfirmed report that there were rumors that Google was interested last year in buying the Snape Chat application for $ 30 billion. Although Google and Snape earn most of their revenue through advertising, Google is dominant in this field While Snape is struggling in this field with additional competition from Facebook.

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