Google earns more but suffers from declining price per ad




Google has more ads served in the past three months and earned more money. At the same time, however, the search giant earns less money per ad because ads on mobiles and tablets bring less money.

google Google took the quarter from early January to $ 15.4 billion in the end of March, or 11.1 billion euros. That is almost one-fifth more than a year ago. This increase is partly due to an increase in the number of clicks on ads from Google: that number increased by 26 percent. At the same time, however, took the price that Google gets per click decreased by 9 percent. This is mainly because companies pay less for Google mobile ads.

In a conference call with analysts, which SeekingAlpha transcript published , the chief business officer of Google, said Nikesh Arora, however, that he is not worried. “In the medium to long term prices for mobile ads will be higher than for desktop ads,” said Arora. Which according to him, partly because the location of the user and it will count ad networks to mobile devices to learn more about users.

Despite the sale of its own Nexus smartphones, the Chrome Cast and income from the Play Store Google still gets most of its revenue from ads. The total is 90 percent, or $ 13.9 billion. The vast majority, over 10 billion dollars, Google earns on its websites; the rest comes in through ads on third party websites. Google earned a total of $ 1.6 billion in ‘other’ activities.

Google posted a net profit of 3.45 billion dollars, or 2.5 billion, a slight increase compared to a year earlier. Earnings improved despite increased spending, for example, to data centers. Google was the quarter also focus 198 million dollars on his telefoontak Motorola, the search giant wants to sell to Lenovo. Coming time


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