“Google” expects smart devices that capture the lion’s share of advertising revenue




Executives see a company with “Google” to mobile devices such as smartphones and tablet computers will contribute to the increase in the number of companies that take online platform for the announcement.

He said, “Nikesh Arora,” Chief Executive of the work that these smart devices will allow Internet companies to reap more revenue compared to what they get from their ads across PCs.

He predicted Arora, speaking during a conference of technology, media and telecommunications was held in San Francisco, to be small businesses and local big winner from new markets as they know how to reach consumers who use their smart outside the home.

Arora pointed out that the standard mobility and more portable devices will be linked to an increase in the number of advertisers. He pointed out that earn a living from behind the portable devices will be earning double-digit rates compared to the devices library.

Although the company “Google” currently owns the first search engine in the world, and the largest percentage of its revenues come from behind ads that are published on the engine, but the rates of advertising suffer great pressure with draws more consumers to online services on smart devices than women with screen Small where advertising rates are lower than their counterparts on the hardware library.
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