Google focuses on business for virtual reality

Jan

14

2016

Google launched its own business division for virtual reality computing. The division will be headed by the vice-president of product management who develop Google apps like Gmail, Drive and Docs oversaw but Cardboard had under his wing.

Google had no business unit focused specifically on virtual reality, but that will change, says Re / code. The vice president of product management, Clay Bavor, will lead the division. He was until now responsible for Google Apps and the current virtual reality product of the company, Cardboard, falls under his leadership.

Cardboard Google introduced in 2014 as a simple and cheap way for consumers to get in touch with virtual reality. Many companies and organizations have versions of the cardboard vr-glasses, in which a smart phone must be plugged, released, whether or not in combination with apps. The establishment of a separate division shows that Google’s ambition to go beyond virtual reality field, although it is not known where the branch is just great preoccupation.

Google faces competition in this area, in particular Facebook, which considerably bet on Fri Oculus with his division, which operate four hundred men. Facebook sees virtual reality as a future platform for communication and sharing of experiences and videos. Microsoft has in its turn the Hololens, a augmentedrealitybril. Google invests in augmented reality, in the company Magic Leap, but it may be years before the company comes up with a product.

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