Google gets patent on eye tracking system for offline ads




Google has received a patent on a system that can keep which advertisements bring users to watch an eye on. The system, which supposedly works by Glass, could be used not only online but would also work with offline ads.

In addition, the system checks whether the user can not only saw an ad, but also evaluate the emotional response can be measured. The user through the pupil diameter The patent was applied for in May 2011 and awarded recently.

The system works through eye-tracking and that happens presumably via Google Glass. These glasses are equipped with cameras is therefore not usable: Google Glass is enabled only when the user permits and the battery life is not sufficient to scan at ads and analyze the reaction of the user continuously.

If the system is put into service, Google would consider a ‘pay per gaze’ system, which allows advertisers to count for each impression, for example, a billboard money. When and whether the system will ever be used is unclear, writes

Google Glass-patentaanvraag

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