Google in talks to buy rival Apple Pay




Google does not intend to cede its position Apple Pay. Against the background of the growing popularity of the “apple” of the payment system, the search giant to increase their competitiveness. According to Business Online, the company plans to acquire mobile payment service Softcard.


Terms of the deal were not disclosed, but according to some sources, the cost would be about $ 100 million. For Softcard it will be a very good deal, because now the company is going through the best of times. Against the background of growing competition, she had to lay off about 60 employees to reduce labor costs. Abbreviations they explain the need to reduce costs and enhance business that includes the simplification of the organizational structure and redistribution operations in the office.

To date, all payments mobile payment service Softcard pass through contactless technology NFC. The company actively cooperates with 200,000 partners across the United States. Partners include large retail chains such as McDonalds and Metro. Softcard application can use the owners of smartphones based on Android and Windows Phone. They can also enter their data into the application of the largest payment card issuing banks: American Express, Wells Fargo, Chase and others.

Google began to actively promote their payment solution after the high-profile launch last year, Apple Pay. Google Wallet can be used by owners of virtually all mobile devices.

It is worth noting that Google is interested in service Softcard not among the first. Patents the company claimed more than 120 companies. In most Softcard do not comment on reports of the pending deal with Google.

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