Google Intends To End Checking The Content Of Gmail Mail

Jun

24

2017

Google Intends To End Checking The Content Of Gmail Mail To Create Targeted Ads

This decision comes after Google has faced a lot of criticism because of its practices in analyzing emails.

Google Intends To End Checking The Content Of Gmail Mail To Create Targeted Ads

Google said on Friday it would stop looking later on its content to create customized ads in an effort to make the widely used e-mail service compatible with its corporate service, G Suite.

Google’s vice president of cloud computing solutions, Diane Green, who joined the company in 2015 and was responsible for the rapid growth of Google’s cloud business, outlined the decision in a publication on the company’s blog.

The decision came after Google faced a lot of criticism over its practice of analyzing incoming and outgoing e-mail messages for free Gmail users, raising concerns about privacy.

The practice, conducted by Google almost since the launch of the e-mail service, allows the company to extract the contents of e-mail messages and use them to display targeted ads within Gmail itself.

Users are allowed to disable it, and Google keeps this practice only with users of the free version of Gmail and not corporate account users. However, this practice has made it difficult for Google to find corporate clients and retain them for their cloud service, according to Green.

Google said its business application suite, JSOT, had gained more enterprise users last year, with more than 3 million companies using the paid version of the service. With more than 1.2 billion users worldwide, Gemel has more than one million users.

This does not mean that Gmail’s targeted ads will not appear, as Google can still analyze the search history, browse YouTube and other activities on Chrome as long as the user logs in to his Gmail account. But for those who may be concerned about the issue of targeted ads, this may ease their fears. The company hopes to get the same result for potential customers.

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