Google plans to end the Swiffy tool on the first of July

Jun

16

2016

Google Inc. today announced its intention to stop the tool Swiffy , which allows users to convert Adobe Flash .SWF files to files , Web language HTML5 programming in the first of the month of July next, along with stop to add Swiffy that allow run flash files.

He noted Daniel Clemkin company representative team for the programming interfaces AdWords application in a post published on the company’s website that the performance will remain working even stopping date, and any user can use now to get the HTML5 files are valid.

And Google has launched Swiffy tool for the first time five years ago, and which was considered initially as a product within the company’s laboratories, and the motivation to make the production of flash animation works on devices that do not have Adobe Flash.

Many manufacturers have taken for browsers such as Microsoft, Apple and Opera several steps to reduce the use of Flash technology across the Internet in general and strengthen the trend towards the use of HTML5 technology instead, to increase security and improve the performance and development of the network.

Google Inc. has stated that in the month of February the past that it will not allow the menu to download commercials on Flash technology to serve AdWords advertising and digital marketing service DoubleClick DoubleClick , starting from the date of June 30 current .

The campus of the decision advertisers the possibility to download ad offerings built using Flash technology that allows making ads with interactive animated elements, as well as to prevent them from service displayed within AdWords and DoubleClick.

Advertisers will be able to view or run advertising their presentations based on Flash technology across the Google Display Network or through DoubleClick service from the date of January 2, 2017.

The company has begun automatically converts existing commercials on flash technology to HTML5 technology in the past year, Google has worked to direct users to use Adobe Animate and Google Web Designer in case they wanted to convert Flash SWF files to HTML5 files.

He encouraged Daniel Clemkin users Shumway technology experience designed according to open-source HTML5 Mozilla Technologies Inc. to run Flash files.

Referred to the Facebook social network also announced it was abandoning completely the use of Flash technology when you play video clips, and the transition to use depends on the player as HTML 5.

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