Google: Preview for AMP Search Results




Google makes AMP pages might soon something visible. AMP stands for “Accelerated Mobile Pages”, an open protocol for accelerating media retrieval from mobile devices. Accelerated MobilePages should therefore provide for faster loading of web pages on mobile devices. This is not loaded and displayed the set theme of the page, among other things, instead takes special HTML code and its own JavaScript library (AMP JS Library) is used. For some time, Google shows these sites in a news carousel with a small flash icon, also in Google Inbox stored links with AMP support loaded almost instant.


Today another message, the part of Google publicized was taken. According to Google, it has more than 150 million AMP pages in the index, a week come to 4 million. For this reason, soon the search results may show not only AMP pages in the Top Stories, but distributed across the entire Google search. Here you visualize again with appropriate AMP icon. AMP pages change anything on the ranking of a page, as Google says. How soon that looks, one can already see in the demo search , just once call on the phone and looking for something. The total is only once a preview:

“We’re starting with a preview to get feedback from users, developers and sites so did we can create a better search experience When we make this feature more broadly available later this year. In addition, we want to give everyone who might be interested to “amping up” their content enough time to learn how to implement AMP and to see how Their content Appears in the demo. And beyond developing AMP pages, we invite everyone to get involved and contribute to the AMP Project. ”

Rand Info: Also, we rely on AMP. About 10 percent of the meetings read via AMP, which makes about 7 percent of the page views on our side.


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