Google promises to change its advertising policies

Mar

21

2017

after an advertising scandal in Britain
Google on Tuesday vowed to overhaul its advertising policies and better monitor its position by increasing the number of employees after several companies withdrew their ads from the search engine because of the company’s “failure” to protect ads from “hate-hate” videos.

“We’re implementing strict policies to determine where Google’s ads appear, and in the vast majority of cases, our policies and tools work as intended,” said Philip Schindler, Google’s chief business officer. But sometimes we may make mistakes. ”

“Recently, we have seen a number of cases where trademark ads have appeared on content that is inconsistent with our values, and we apologize very much to you,” Schindler said.

A number of companies in the province have discovered that what they spent on ads was used to place ads over videos from groups such as Britain First, which indirectly funded “extremists”, which damaged the prestige of their brands.

In response to the boycott, Google has pledged to reform on three levels of its advertising policies on both YouTube and its other advertising products. The company intends to first tighten its policies on what continues on its platforms. “As of today, we are taking a tougher stance on the content of hatred, abuse and humiliation,” Schindler said.

The company plans to ensure that counterfeit content creators, disguised as other channels, will not be able to host ads. Schindler says YouTube “takes a hard look” at current community guidelines to see if any content that should not be published is allowed to be posted on the platform.

Google also promises better control over where advertisers ‘money goes, and to prevent unintentional spending on hate content, in a way that emphasizes advertisers’ default choices to exclude content that is likely to be rejected.

The company also promised to give advertisers and ad agencies more transparency and visibility as to where their ads should be displayed. It also promised to increase the number of workers, as well as the use of tools based on artificial intelligence, to review the published content.

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