Google rejects tentative conclusions European Commission on abuse of power




Google contradicts a formal reaction of the European Commission’s conclusions that it has abused its dominant position on search results pages systematically favoring its own price comparison product.

To this end, sent the company on Thursday, August 27th to respond to the European Commission that the ‘Statement of Objections’ to Google on April 15 of this year sent was uncontested. Google’s lawyer believes the accusation that Google would pull itself is not correct. The company would just provide more choice to European consumers and also offers plenty of opportunities for companies of all sizes.

By Thursday filed documents Google wants to prove that the concerns of the EC are unfounded. To show that Google does not harm other online price comparison, the company consults traffic analyzes of its data with the EC. For this purpose put the company out of more than ten years of economic data. Besides personal data, Google argues that the ‘statement of objections’ forget to quote the great impact of companies like Amazon and eBay when it comes to online shopping, as this still the “main players” in the shopping field.

Also find Google through its lawyer that it was a huge amount of traffic sends to store related services and for new players in the market. According to him, took Google more than 20 billion free clicks to other price comparison sites in the past decade in countries where the ‘statement of objections’ is about.

Google finds itself the main reason for making it easier to compare prices within its own environment, the eternal quest for quality. ‘Search results must be relevant, as the ads we show. To stay ahead of the competition, Google changed in 2012, the ad format to a price with pictures of the products.

The committee believes that by requiring Google that these ads should show from the portfolio of other businesses, to solve the problems. Here, the company does not agree with it because the results would deteriorate.

If the European Commission in the future, may decide to impose a fine can reach up to ten percent of annual turnover. In 2014 Google fetched $ 66 billion in sales, which would mean a fine of the equivalent of about 6.2 billion euros.



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