Google sees sales rise steeply due to increased advertising sales




Google saw in the last quarter, sales increased by 22 percent. The company managed to sell more ads, but faced with a further decline in cost-per-click. The revenue from other branches as they rose out of the Nexus sales and cloud services.

google Google made a turnover of nearly 16 billion dollars, converted almost 12 billion euros. During the quarter That was 22 percent higher than the same period last year. However, earnings rose only 5.9 percent to 3.42 billion dollars, or 2.52 billion euros. Google has suffered from a decline in average cost-per-click, the value represents an average click; this value decreased compared to last year by 6 percent for its own sites and 13 percent for networking.

In addition, Google has high costs. For example, the costs for research and development increased by 26.7 percent to 2.23 billion dollars, converted 1.65 billion. Sales of Google is 90 percent dependent on advertising, but also revenues from other branches, such as the sales of Nexus devices, Google Apps and the cloud services increased: 53 percent.

Along with the quarterly results was Google shifts in management known. Chief Business Officer Nikesh Arora, who worked at Google for ten years, is leaving the company and CEO of Softbank Internet and Media.

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