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Google takes from “Yandex” search market share in Russia
The Google search engine up to October reached a historic high of the share in the total traffic search engines in runet – 30.9%, while the share of the Russian “Yandex” has fallen to the level of December 2012 – 60%. In “Yandex” explained tendency increased competition, including on mobile devices, noting the increase in the share of the company on the platform iOS.
According to statistics Liveinternet, a marked increase in the presence of Google’s traffic of the Russian segment of the Internet began in May of this year, when the share of American Internet Corporation has risen above 28%. After that, the share of “Yandex”, which reached its peak of 62% in April, went to the decrease – in May it was already 61% of search engine traffic in runet.
Next, Google has consistently increased its share at the time as “Yandex” has continued to lose her. Already in June, Google’s share has exceeded 29%, and the Russian company has not changed.
Thus, in less than two years from December 2012 to October 2014 Google increased its “weight” in the search engine traffic you’ll ever need 4.5%, from 26.4% to 30.9%. In contrast, the share of “Yandex” has returned to the same 60% that it was in December 2012, after almost half a year from February 2013 to June 2014 remained at the level of 61-62%.
The current values of shares of companies in less than a month on November 11, are as follows: “Yandex» – 59,5%, Google – 31,7%.
In “Yandex” believe that it does not fall, and minor fluctuations. “Fluctuations in the share of transitions to external sites in one to two percent of the cases the first time, none of the meter does not show the exact position of the search engines”, – said the press service of the company.
In addition, they say in “Yandex” changes often due to increased distribution on different platforms. How, for example, affects competition browsers: increasing Chrome, where the share of “Yandex” is lower than in all other browsers, on the other hand – the loss of Chrome partially offset by the growth of “Yandex Browser”. At the same time, the increased competition on mobile devices: most smartphones on Android apply to pre-Google. While the share of “Yandex” on iOS continues to grow, the company stressed.
In addition to Liveinternet, the Russian market of Internet search and evaluate other companies. In particular, Mail.ru, search engine which currently holds 6.5% of the market against 8.6% a year earlier. By his own estimation Mail.ru (“Рейтинг@Mail.ru”), the situation in the Internet search market is somewhat different. Share of Google search on the Russian market in November was 28%, the share of “Yandex” – 62%, but the actual “Поиска@Mail.ru” – 6%.
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