Google: the high proportion of the use of smart phones everyday transactions in the Gulf




Google: the high proportion of the use of smart phones everyday transactions in the Gulf
A recent study on the growth rate of the use of smartphones among users in the Gulf region, and that those phones have contributed to reshaping the way users interact with their surroundings by more than anywhere else around the world.

The study, conducted by the “Google” that the prevalence of smartphones in the Gulf region are among the highest rates around the world, where up to 74% in the United Arab Emirates, and 73% in Saudi Arabia.

The study indicated that the rate of use of smart phones in searches among users in the Gulf have risen significantly in the recent period, with the ratio of searches on smartphones to 42% of the total searches in the area.

The percentage of searches on smartphones in the Gulf to 110% between 2012 and 2013, and in some Gulf countries exceeded searches through mobile phones proportion search across desktops or laptops.

The study reported that in Saudi Arabia has exceeded searches on mobile searches on desktop computers and laptops, where the percentage of searches on mobile to 45% of the total searches in Saudi Arabia.

This, she said the study “Google” that the spread of smartphones has helped to change the way users interact with the video; exceeded where watching video on mobile among users in the Gulf region than in the rest of the world.

The “Google” that the proportion of video viewing via mobile phones reached 50% in Saudi Arabia and 40% in the United Arab Emirates of the total viewing time, and compared to a ratio of watching video on mobile around the world, which amounts to only 25%.

The study attributed the reason for increasing popularity of mobile phones in recent years compared with the computer to consider phone users as a “personal assistant” to them, and that smart phones will enable them to express themselves and help them to explore and communicate with the community and to prepare for the activities anticipated and access to news and information through research as well as request access to services and products, all while on the move.

The study added that users in the Gulf region are choosing Arabic as the primary language of search queries in most of their activities online, and that the category best among user groups in the Gulf region to clarify the growing importance of mobile phones in the region are a class of travelers.

She said, “Google” in her study “travelers for the purposes of leisure and business alike have become more dependent on mobile devices in the perception of places and in the search for and seizure in which to enjoy their trips and share their experience in it.”

And uses half the passengers for entertainment purposes in the Kingdom of Saudi Arabia 0.51% specifically, and about 39% of travelers in the United Arab Emirates their mobile phones in planning their trips.

The study stressed that the user is in the Gulf states are not only using his phone in the planning for the trip, but relies on his increasingly while traveling in the implementation of a number of activities, including the search for restaurants and the famous tourist destinations, in addition to the use of maps and translation services.

She said the study “Google” that travelers from the Gulf states do not abandon the use of social networking sites during their travel, thanks to where they use to capture and share photos and videos on those sites.

They expected “Google” that provides a new generation of mobile devices perfect experience for travelers to take advantage of where modern techniques that will help them to interact with the experience of traveling on a larger scale, however, there are still some challenges that impede the march of the increasing prevalence of smart phones.

She summarized the “Google” the challenges that the problem of loss of confidence in the safety of the exchange of financial information via mobile phones, and the inadequacy of Web sites devoted to the display on the phones, and the infrastructure is well-equipped network Internet Broadband, in addition to the problem of short battery life.

And concluded “Google” studied by emphasizing that despite the challenges that impede the march of the increasing prevalence of smart phones, but the concrete steps interrupted by modern technologies with manufacturers of hardware and software have helped to draw a picture of an impressive smartphone as a way to the future.
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