Google vows to create more powerful tools

Mar

18

2017

to help advertisers Youtube company pledged to Google granting brands and advertisers more tools to prevent the appearance of their ads with the controversial and contrary to the desired content of videos via the platform to share YouTube video clips, the company is facing growing criticism about its own way to make money from ads that run contrary to and through videos linked to terrorist groups.

Hyundai has established, for example, a video clip of Super Bowl advertising pays tribute to American soldiers who were subsequently used within another video clip supports the Lebanese organization backed by Iran’s so-called “Party of God”, which is considered a terrorist organization according to the United States.

The companies such as Thomson Reuters to suspend part of its online advertising in the wake of the Super Bowl, while Britain’s Guardian newspaper and the Government of the United Kingdom announced during the past twenty-four hours suspend their ads on YouTube.

Ronan Harris, Director of Administration of Google Inc. in the United Kingdom and noted “with millions of sites within our network as well as download 400 hours of videos every minute on Auetob we recognize that we may not do it properly always, there is a very small percentage of cases in which the ads appear it is different from content that violates our policy to achieve income and work in such cases to remove the ads immediately, but we know that it should and we must do more. ”

The company said it is currently working to find additional ways to help companies control important appearance of their advertisements, and it’s going to make changes in the next few weeks to enable the brands of larger control can be displayed advertisements via YouTube and network Google ad, without stating the details of those changes.

Many of the workforce in all fields of technology companies have faced increasing scrutiny in terms of its role in promoting or facilitating the activity of terrorist groups on the Internet, where he faced a Google companies and Twitter in the month of June last lawsuits against them, accusing them of providing material support to the terrorist organization known as the “Daesh “.

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