Google wants to become a mobile operator




Google has plans to enter the market of mobile services, reports The Information. Plans to provide services to the wireless Internet giant bears since 2013.


Three years ago, Google has entered into competition with US Internet service providers and cable networks. Now came the turn of the mobile operators. According to the source, to provide mobile services and wireless Internet access, Google plans to model the virtual operator. This means that the company will lease the capacity of existing networks of leading mobile providers such as Sprint and T-Mobile.

The project is code-named Nova, and the head of its top manager Nick Fox. The product has been tested by several employees, it plans to launch in 2015. According to some reports, the service will be integrated with Google Play Store.

It is assumed that Google will begin the expansion of the market of wireless Internet access and cellular communication with those cities, which already provides broadband internet service Google Fiber – Kansas City (Missouri) and Provo (Utah). Soon we plan and network in Austin, Texas.

Observers believe that the way Google’s cellular market could adversely affect the company’s relationship with operators. But it is unlikely the potential differences lead to significant conflict. Previously, the Internet giant was able to avoid friction with the manufacturers of mobile devices, after launched its own line of smartphones and tablets under the brand name Nexus.

It is not excluded that in the capacity of existing operators Google will rely in part, using as an aid to the data network multiple access points Wi-Fi, connected to the fiber optic network Google Fiber.

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