Google wants to let companies focused advertise using email addresses’




Google is considering letting advertisers data delivery as email addresses of their customers to enable them to approach those customers. That report sources of The Wall Street Journal. For now, the private data would only be used on Google.

google Advertisers such as web shops that private information about their customers have, they would be able to transfer data to Google in order to targeted advertising, writes The WSJ based on unnamed sources. The stores could then entice via targeted ads on the Google search engine their customers to do more purchases, the newspaper said. Google knows what the email address of a logged-in user.

For now, Google the private information of customers would like to use only ads in the search results and not for banners on other websites. Google’s DoubleClick a major player in the market for banners.

It is still unclear if Google wants to introduce the service and whether he then also in Europe. The privacy rules in the Netherlands and other EU countries stricter than in the United States; customers must go here expressly agree that their private information is shared with third parties. Facebook incidentally, has been offering such a service under the name of custom audiences .


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