Google will allow advertisers to target e-mail addresses




Company will Google will soon allow advertisers to take advantage of one of the most comfortable types of ads which target e-mail addresses, and so through the use of user services for the Google search engine or YouTube or Gmail e-mail.

Google Senior Vice President of the ads and trade Sridhar Ramaswamy was announced on Monday a new product carries Customer Match name, which allows advertisers to use a list of e-mail addresses to target specific users via Google services.

This Alodah and allows advertisers to target e-mail to consumers who have logged their e-mail through one of Google services as well as they provide a retailer when purchasing by mail of something from their site, Google says that individual e-mail addresses will be ignored.

It will not be advertising companies can build profiles of individuals or individual e-mail addresses, but will own lists of e-mail with the habits of these customers such as they watch videos within YouTube and the history of their searches within Google ads untouched.

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