Google will automatically convert Flash ads to HTML5




Google now offers advertisers the ability to both existing and new advertising that are placed in containers to convert Flash to HTML5. This makes the ads must now also works on browsers that do not support Flash.

Since September, Google already offers advertisers the ability to show ads in HTML5 format as a fallback if it detects that a browser can not handle Flash objects. Google has now announced that it wants to automate this process as soon as an advertiser a Flash ad upload to the Google advertising platform, it is automatically converted into HTML5 code to then be displayed in browsers instead of a Flash SWF object.

The automatic conversion to HTML5 the potential reach for advertisers is increased because browsers that do not support Flash can display advertisements. Google states that most Flash banners can be converted without problems, but there are exceptions. To test this, advertisers can convert their Flash objects manually using the Swiffy tool from Google. If this tool successfully’m a SWF object to convert to HTML5, the automatic conversion on Google’s platform must also succeed.

Google further indicates that the older Flash ads on Google Display Network are automatically want to convert to HTML5. The Internet giant is working on several fronts to exchange obsolete and unsafe Adobe Flash for HTML5. So recently the html5 player in most browsers the default become displaying YouTube clips.

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